Month: February 2025
What Is Influencer Marketing & How Could It Benefit Your Business?
Influence marketers revolve around, usually, a single person with a following across one or more social media platforms who is promoting a product or service to their followers. Unlike traditional celebrities, influencer marketing efforts prove profitable due to the target audience, who are always highly engaged with the influencer in question. But how much could…
Read More8 Overhead-Slashing Investments For Wealth-Building SMEs
Small and mid-sized enterprises (SMEs) don’t fail from lack of revenue, rather they collapse under the weight of avoidable costs. Slashing overheads isn’t simply deciding to cut expenses; it’s about reinvesting in areas that drive profitability. Here are eight strategic investments that trim the fat while fueling long-term wealth. 1. Energy-Efficient Infrastructure Traditional office spaces…
Read More
3 Ways To Increase SME Profitability With Revenue Growth Management
Revenue growth management is the key to driving profitability for your SME. RGM focuses on optimising all aspects of your business operations, from pricing to forecasting to inventory management. As a versatile tool that can be applied across a number of different sectors, a strong RGM strategy not only increases sales volume but also drives…
Read More
Birkenstock Reverses Loss, Posts Q1 Sales Gains Following Strong Holiday Season
Birkenstock is starting off the year strong following a successful holiday season. Revenue in the first quarter of fiscal 2025 for the German footwear brand increased 19 percent to 362 million euros, up from 303 million euros the same time last year. Net income in Q1 was 20 million euros, or 11 cents a share,…
Read More
Apprentices Could Be The Backbone Of Britain – But Only If We Take Action
For decades, UK governments have promised major housebuilding initiatives, setting targets of 300,000 homes per year or, most recently, 1.5 million over five years. Yet time and again, these targets have been missed. While political debates focus on planning laws and infrastructure, one of the biggest issues remains unaddressed: a chronic skills shortage in the…
Read More
Merrell Makes Gains in Q4 But Shares for Wolverine Worldwide Dip After Soft 2025 Guidance
Shares for Wolverine Worldwide dropped nearly 17 percent by the closing bell on Wednesday following the company’s full year results and 2025 outlook. The Rockford, Mich.-based footwear company said total revenue in the fourth quarter of 2024 was $494.7 million, down 6.1 percent from $526.7 million the same time last year. Ongoing total revenue in…
Read More
The Types of Fraud in Business
Fraudulent parties exist on both the customer and business side of the economy and their targets differ depending on their type. Training yourself, and your team, in fraud detection is not only the best way to avoid financial and reputational loss but also legal consequences. For example, some acts, such as the Data Protection Act,…
Read More
The Trademark Helpline Ltd: The Superhero Saving SMEs
Through varied products and services to suit every budget, The Trademark Helpline Ltd is educating and protecting firms from the financial ravages of trademark disputes It’s safe to say that Jonathan Paton, founder and CEO of The Trademark Helpline Ltd, likes standing up for other businesses. His long-standing centre since 2008 is founded on this very…
Read MoreThe Trademark Helpline Ltd: The Superhero Saving SMEs
Through varied products and services to suit every budget, The Trademark Helpline Ltd is educating and protecting firms from the financial ravages of trademark disputes It’s safe to say that Jonathan Paton, founder and CEO of The Trademark Helpline Ltd, likes standing up for other businesses. His long-standing centre since 2008 is founded on this very…
Read More
Asics North America Delivers Second Straight Year of Profit in 2024 Thanks to Growing Run Specialty Sales
Asics North America wrapped up fiscal 2024 on a high note, delivering its second straight year of profit. According to the Japanese sportswear company, net sales in North America increased 17.8 percent to 135.0 billion yen (approximately $891.8 million) from 114.6 billion yen ($756.9 million) in fiscal 2023. Asics noted the increases were attributed to…
Read More