How To Create A Successful Email Advertising Campaign
Email marketing campaigns have been part of a marketeer’s methods for years, and despite the growth of newer ways of marketing, they’re far from outdated. Around 4.5 billion people worldwide use email, and 88% of users check their emails at least once daily thanks to their smartphones. This opens up consistent opportunities to drive sales,…
Read MoreWaving Goodbye to Your Business: From Startup to Exit
By Ed Johnson, CEO & Co-Founder of uRoutine As someone who has recently gone through a startup “exit”, I thought it might be helpful to anybody else considering it, to share the journey and a few key considerations. Before I provide further context, I will start by confidently saying that selling a business is an…
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What they don’t tell you about exiting a startup
Most entrepreneurs I meet have one of two business objectives. Goal one is to generate a sustainable and consistent income. Goal two is to get to the exit. In the early days of founding PushFar, I can’t lie, I had visions of grandeur. I imagined myself running an office with 500+ employees and a global…
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What Is Influencer Marketing & How Could It Benefit Your Business?
Influence marketers revolve around, usually, a single person with a following across one or more social media platforms who is promoting a product or service to their followers. Unlike traditional celebrities, influencer marketing efforts prove profitable due to the target audience, who are always highly engaged with the influencer in question. But how much could…
Read More8 Overhead-Slashing Investments For Wealth-Building SMEs
Small and mid-sized enterprises (SMEs) don’t fail from lack of revenue, rather they collapse under the weight of avoidable costs. Slashing overheads isn’t simply deciding to cut expenses; it’s about reinvesting in areas that drive profitability. Here are eight strategic investments that trim the fat while fueling long-term wealth. 1. Energy-Efficient Infrastructure Traditional office spaces…
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3 Ways To Increase SME Profitability With Revenue Growth Management
Revenue growth management is the key to driving profitability for your SME. RGM focuses on optimising all aspects of your business operations, from pricing to forecasting to inventory management. As a versatile tool that can be applied across a number of different sectors, a strong RGM strategy not only increases sales volume but also drives…
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Birkenstock Reverses Loss, Posts Q1 Sales Gains Following Strong Holiday Season
Birkenstock is starting off the year strong following a successful holiday season. Revenue in the first quarter of fiscal 2025 for the German footwear brand increased 19 percent to 362 million euros, up from 303 million euros the same time last year. Net income in Q1 was 20 million euros, or 11 cents a share,…
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Apprentices Could Be The Backbone Of Britain – But Only If We Take Action
For decades, UK governments have promised major housebuilding initiatives, setting targets of 300,000 homes per year or, most recently, 1.5 million over five years. Yet time and again, these targets have been missed. While political debates focus on planning laws and infrastructure, one of the biggest issues remains unaddressed: a chronic skills shortage in the…
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Merrell Makes Gains in Q4 But Shares for Wolverine Worldwide Dip After Soft 2025 Guidance
Shares for Wolverine Worldwide dropped nearly 17 percent by the closing bell on Wednesday following the company’s full year results and 2025 outlook. The Rockford, Mich.-based footwear company said total revenue in the fourth quarter of 2024 was $494.7 million, down 6.1 percent from $526.7 million the same time last year. Ongoing total revenue in…
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The Types of Fraud in Business
Fraudulent parties exist on both the customer and business side of the economy and their targets differ depending on their type. Training yourself, and your team, in fraud detection is not only the best way to avoid financial and reputational loss but also legal consequences. For example, some acts, such as the Data Protection Act,…
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